Library creatives enable you to edit creatives across multiple line items from one central location.
Library Creatives enable the same creative design to be used across multiple line items, all of which are editable via the Library Creative. An extra bonus is that an individual Creative that is linked to a Library Creative can override specific elements from the Library Creative's design yet still be tied to it.
Two differences are setting up what Teams have access to a Library Creative and the ability to create Creatives based off the Library Creative.
An example Library Creative highlighting the differences with Creatives
The Linked Creatives tab reveals all the Creatives that are based off the Linked Creative. Any updates to the Library Creative will then flow through to all the Creatives.
The creatives linked to the Library Creative
Creatives linked to Library Creatives are highlighted as such and allow for individual fields to be overridden.
A Creative linked to a Library Creative with two overrides
The two overrides in the Creative highlighted above mean that updates to the URL or device targeting in the Library Creative will not flow through here.
We are currently working to also support bulk upload of library creatives, to make it easier and faster to add multiple creatives to your library. Stay tuned for more!