Advertising queries are reports you can run to get an overview of all advertisers, orders, line items or creatives that have been running in your chosen time period.
How to run an advertising query.
You can apply multiple filters to get the data you want. For example: if you have added labels to advertisers, orders or line items, then you can filter by these labels to single out certain items in your reports.
Advertising query example - in this case for a line item
Metrics: Here are the metrics returned by a query, and what they mean.
Impression: An ad has been delivered by the Adnuntius adserver.
Rendered Impression: An ad has been rendered onto a page.
Visibles: An ad has shown one or more pixels in the viewport.
Visibility: The share of impressions that were visible.
Viewables: Ad ad has 50% or more of its pixels shown in the viewport for 1 second or longer.
Viewability: The share of impressions that were viewable.
Uniques: Unique users (browsers).
Clicks: Clicks on an ad.
CTR: Clickrate, meaning the share of impressions that produce a click.
eCPM: (effective) cost per thousand ad impressions, calculated as [Cost] / [Impressions] x 1000.
Cost: The revenue generated over the period.
Average Auction Rank: The average rank of the ad impression. If more than one ad is shown inside an ad unit, this number is the ranking of this ad.