Common Creative Sizes by Market

This page provides an overview of the most commonly requested ad sizes specified per market. This is intended to simplify the workflow for agencies and production teams when creating assets, especially for cross-border campaigns.

️ About the Data

• Sorted by Volume: The formats below are listed in descending order based on the number of bid requests (highest to lowest).

• Availability: Please note that not all formats are available across all publishers.

• Reference Only: These lists are based on historical traffic data. They are intended as a technical reference to help identify common specs, not as a strategic recommendation from Adnuntius.

Sweden

Below are the most frequent formats requested in the Swedish market:

320x320
300x250
320x400
320x480
320x160
640x320
640x640
300x600
250x600
480x600
980x240
320x50
1920x1080
640x360
300x240
160x600
1080x1920
300x480
980x300
480x280
970x250
320x100
320x240
980x360
980x600
980x120
980x480
250x360
728x90
180x500
300x210
320x250
980x400
250x250
250x800
1x1
320x180
320x80
300x50
1x2
300x300
300x220
2x1
371x660
5x360
5x320
5x160
5x435
5x285
5x140
5x120
970x570
5x400
300x100
250x480
200x200
300x400
300x230

Norway

Below are the most frequent formats requested across our Norwegian sites:

320x400
300x250
320x250
320x320
300x600
320x480
300x300
1x1
320x50
336x280
300x100
160x600
580x400
580x500
1920x1080
180x700
980x300
980x150
250x250
1x2
5x5
120x600
250x360
240x400
280x500
250x500
300x240
90x728
300x210
120x240
200x200
320x100
234x60
980x240
300x50
180x500
320x300
980x600
320x160
320x150
5x400
5x250
300x150
320x115
1x4
300x400
300x450
300x375
320x53
980x500
970x250
980x200
320x640
3x3
728x90
970x570
970x550
371x660
980x400
320x401
980x120
1010x300
970x170
100x300
100x200
300x1050
2x2
1010x150
980x250
180x600
200x600
5x60
5x120
720x90
980x290
970x240
928x120
1000x300
3x1
930x180
970x300
970x150
320x600
300x220

Denmark

Below are the most frequent formats requested across our Danish sites:

300x250
320x320
300x240
320x160
320x50
320x400
300x600
320x100
336x280
300x300
375x375
355x380
930x180
930x600
970x570
728x90
300x210
300x230
15x15
160x600
1x1
1x2
300x220
640x360
300x280
736x736
970x170
970x560
300x290
320x240
970x510
2560x1440
320x480
320x80
970x550
980x240
970x270
1080x1920
980x300
970x250
160x602
160x601
1920x1080
970x540
980x400
371x660
980x600
980x120
1000x200
300x15
300x350
320x180
605x340
300x180
1080x180
320x230
300x260

Finland

Below are the most frequent formats requested across our Finnish sites:

300x250
300x300
300x600
320x320
300x431
620x891
1x1
600x500
600x600
640x640
640x533
640x920
320x300
468x400
468x600
160x600
610x877
140x350
980x400
980x120
200x600
320x480
1x2
250x600
980x552
300x150
505x500
720x90
250x350
1600x1150
300x240
980x600
320x568
2x1
300x210
320x50
320x100
9x3
9x2
505x656
336x280
580x400
320x160
300x50
360x640
540x960
400x400
320x53
300x200
300x100
270x480
250x250
333x333
320x180
240x400
3x1
3x2
4x1
4x2
468x672
320x250
300x169
300x533
728x90
2x2
300x220
970x250
970x540
970x570
970x550
980x240
980x667
980x300
930x600
854x480
800x250
676x520
620x620
530x300
320x600
640x360
7x2
406x720
300x75
300x363
468x832
468x263
9x1
970x520
480x80
600x862
375x667
320x390
300x500
970x970
970x170
600x300
600x810
310x45
7x3
140x600
339x481
310x90
560x400
612x960
610x400
640x420
718x841
620x890
620x1102
600x700
300x534
300x432
1200x1600
640x480
570x321