Reporting Fields

Field	Type	Description
Available Traffic	Metric	The number of bid requests available to your line item(s)
Smoothed	Metric	Number of bid requests not responded to in order to control pacing and distribute budget according to the campaign period and smoothing settings (e.g., even, fornt loaded).
Frequency Capped	Metric	Number of bid requests not responded to because the user has already reached the campaign’s frequency cap.
Bid Below Floor Price	Metric	Number of bid requests that were blocked because the bid price was below the publisher’s floor price.
Beaten in Auction	Metric	Number of bids that lost to higher bids in the auction.
Bid Responses	Metric	Number of bid requests that were responded to.
Cookies Permitted	Metric
Impressions	Metric
Rendered Rate	Metric
Viewables	Metric
Viewability	Metric
Uniques	Metric
Imps. per Unique
Clicks
Conversions
CTR
eCPM
vCPM
CPC
Cost
Line item Custom Fee
Tech Fee
Hosting Fee
Creative Fee
Data Fee
Team Custom Fee
Total Cost
Fully Viewables
Average Relative Size
Custom Fields