# Reporting Fields

<table data-full-width="false"><thead><tr><th width="244.25">Field</th><th width="141.5">Type</th><th>Description</th></tr></thead><tbody><tr><td>Available Traffic</td><td>Metric</td><td>The number of bid requests available to your line item(s) </td></tr><tr><td>Smoothed</td><td>Metric</td><td>Number of bid requests not responded to in order to control pacing and distribute budget according to the campaign period and smoothing settings (e.g., even, fornt loaded).</td></tr><tr><td>Frequency Capped</td><td>Metric</td><td>Number of bid requests not responded to because the user has already reached the campaign’s frequency cap.</td></tr><tr><td>Bid Below Floor Price</td><td>Metric</td><td>Number of bid requests that were blocked because the bid price was below the publisher’s floor price.</td></tr><tr><td>Beaten in Auction</td><td>Metric</td><td>Number of bids that lost to higher bids in the auction.</td></tr><tr><td>Bid Responses</td><td>Metric</td><td>Number of bid requests that were responded to.</td></tr><tr><td>Cookies Permitted</td><td>Metric</td><td></td></tr><tr><td>Impressions</td><td>Metric</td><td></td></tr><tr><td>Rendered Rate</td><td>Metric</td><td></td></tr><tr><td>Viewables</td><td>Metric</td><td></td></tr><tr><td>Viewability</td><td>Metric</td><td></td></tr><tr><td>Uniques</td><td>Metric</td><td></td></tr><tr><td>Imps. per Unique</td><td></td><td></td></tr><tr><td>Clicks</td><td></td><td></td></tr><tr><td>Conversions</td><td></td><td></td></tr><tr><td>CTR</td><td></td><td></td></tr><tr><td>eCPM</td><td></td><td></td></tr><tr><td>vCPM</td><td></td><td></td></tr><tr><td>CPC</td><td></td><td></td></tr><tr><td>Cost</td><td></td><td></td></tr><tr><td>Line item Custom Fee</td><td></td><td></td></tr><tr><td>Tech Fee</td><td></td><td></td></tr><tr><td>Hosting Fee</td><td></td><td></td></tr><tr><td>Creative Fee</td><td></td><td></td></tr><tr><td>Data Fee</td><td></td><td></td></tr><tr><td>Team Custom Fee</td><td></td><td></td></tr><tr><td>Total Cost</td><td></td><td></td></tr><tr><td>Fully Viewables</td><td></td><td></td></tr><tr><td>Average Relative Size</td><td></td><td></td></tr><tr><td>Custom Fields</td><td></td><td></td></tr></tbody></table>


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