> For the complete documentation index, see [llms.txt](https://docs.adnuntius.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adnuntius.com/adnuntius-marketplace.md).

# Adnuntius Marketplace

- [Overview](https://docs.adnuntius.com/adnuntius-marketplace/overview.md): Adnuntius Marketplace is a private marketplace technology that allows buyers and publishers to connect directly for automated buying and selling of advertising.
- [Getting Started](https://docs.adnuntius.com/adnuntius-marketplace/getting-started.md): Adnuntius Marketplace is a private marketplace technology that allows buyers and publishers to connect in automated buying and selling of advertising.
- [For Network Owners](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-network-owners.md): This page provides an onboarding guide for network owners intending to use the Adnuntius Marketplace to onboard buyers and sellers in a private marketplace.
- [For Media Buyers](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers.md): This page provides an onboarding guide for advertisers and agencies intending to use the Adnuntius Marketplace in the role as a media buyer (i.e. using Adnuntius as a DSP).
- [Marketplace Advertising](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising.md): The Advertising section is where you manage advertisers, orders, line items, creatives and explore available inventory.
- [Advertisers](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/advertisers.md): An advertiser is a client that wants to advertise on your sites, or the sites you have access to. Here is how to create one.
- [Orders](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/orders.md): An order lets you set targets and rules for multiple line items.
- [Line Items](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/line-items.md): A line item determines start and end dates, delivery objectives (impressions, clicks or conversions), pricing, targeting, creative delivery and prioritization.
- [Line Item Templates](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/line-item-templates.md): Do you run multiple campaigns with same or similar targeting, pricing, priorities and more? Create templates to make campaign creation faster.
- [Placements (in progress)](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/placements-in-progress.md)
- [Creatives](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/creatives.md): Creatives is the material shown to the end user, and can consist of various assets such as images, text, videos and more.
- [High Impact Formats](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/creatives/high-impact-formats.md): Here you will find what you need to know in order to create campaigns using high impact formats.
- [Library Creatives](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/library-creative.md): Library creatives enable you to edit creatives across multiple line items from one central location.
- [Booking Calendar](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/booking-calendar.md): The Booking Calendar lets you inspect how many line items have booked traffic over a specific period of time.
- [Reach Analysis](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/reach-analysis.md): Reach lets you forecast the volume of matching traffic for a line item. Here is how to create reach analyses.
- [Targeting](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/targeting.md): You can target line items and creatives to specific users and/or content. Here you will find a full overview of how you can work with targeting.
- [Smoothing](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/smoothing.md): Smooth delivery
- [For Publishers](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers.md): This page provides an onboarding guide for publishers intending to use the Adnuntius Marketplace in the role as a Marketplace Publisher.
- [Marketplace Inventory](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory.md): The Inventory section is where you manage sites, site groups, earnings accounts and ad units.
- [Sites](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory/sites.md): Create a site to organize your ad units (placements), facilitate site targeting and more.
- [Adunits](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory/adunits-1.md): An ad unit is a placement that goes onto a site, so that you can later fill it with ads.
- [Site Groups](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory/site-groups.md): A site groups enable publishers to group multiple sites together so that anyone buying campaigns can target multiple sites with the click of a button when creating a line item or creative.
- [Rulesets (in progress)](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory/site-rulesets.md): Set different rules that should apply your site, i.e. floor pricing.
- [Blocklists](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory/site-rulesets-1.md): Set rules for what you will allow on your site, and what should be prohibited.
- [Ad Tag Generator](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/inventory/ad-tag-generator.md): When you have created your ad units, you can use the ad tag generator and tester to get the codes ready for deployment.
- [Design](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/design.md): Design layouts and marketplace products.
- [Layouts](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/design/layouts.md): Layouts allow you to create any look and feel to your creative, and to add any event tracking to an ad when it's displayed.
- [Marketplace Products](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-publishers/design/marketplace-products.md): Marketplace products lets you create products that can be made available to different Marketplace Advertisers in your network.