Targeting object

Since the targeting object is quite massive it will be broken down to its own sectoion. This will be used while doing a forecast or to define targets for line items or creatives.

{
"targeting": {
"deviceTargets": [],
"adUnitTarget": {},
"userSegmentTargets": [],
"dateTarget": {},
"geospatialTargets": [],
"keyValueTargets": [],
"siteTarget": {},
"adUnitMatchingLabelTargets": [],
"categoryTargets": [],
"namedLocationTarget": {},
"dayPartingTargets": [],
"retargetingTargets": [],
"keywordTargets": [],
"ipAddressTarget": {},
"siteGroupTarget": {}
}
}

Targeting object

These items have descriptions further down on page.

Name

Restriction

Description

deviceTargets

Array

deviceTargets

adUnitTarget

Object

adUnitTarget

userSegmentTargets

Array

userSegmentTargets

dateTarget

Object

dateTarget

geospatialTargets

Array

geospatialTargets

keyValueTargets

Array

keyValueTargets

siteTarget

Object

siteTarget

adUnitMatchingLabelTargets

Array

adUnitMatchingLabelTargets

categoryTargets

Array

categoryTargets

namedLocationTarget

Object

namedLocationTarget

dayPartingTargets

Array

dayPartingTargets

retargetingTargets

Array

retargetingTargets

keywordTargets

Array

keywordTargets

ipAddressTarget

Object

ipAddressTarget

siteGroupTarget

Object

siteGroupTarget

Device target object

{
"deviceTargets": [
{
"targetedBrands": [
"ACER"
],
"targetedOSes": [
"ANDROID"
],
"targetedDeviceTypes": [
"DESKTOP"
]
},
{
"targetedBrands": [],
"targetedOSes": [],
"targetedDeviceTypes": [
"MOBILE"
]
}
]
}

The device targets can be found with it's endpoint /devices.

Name

Data type

Values

targetedBrands

String

UNKNOWN, DESKTOP, APPLE, NOKIA, HTC, SAMSUNG, SONY_ERICSSON, LG, MOTOROLA, RIM, HUAWEI, ZTE, ASUS, PANASONIC, FUJITSU, SHARP, NEC, KYOCERA, ACER

targetedOSes

String

UNKNOWN, WINDOWS_PHONE, WINDOWS, MACINTOSH, IOS, ANDROID, LINUX, SUNOS, BSD, SYMBIAN, BLACKBERRY

targetedDeviceTypes

String

DESKTOP, TABLET, MOBILE

Ad unit target object

{
"adUnitTarget": {
"adUnits": [
{ "id": "d5f6mxj3jbhytmzg" },
{ "id": "jpbnjqy597pvygbm" }
]
}
}

The id of the ad units can be found at this endpoint: /adunits.

When posting targeting data only the id of the adunit is required.

Segment target object

{
"userSegmentTargets": [
{
"userSegments": [
{ "id": "xxxxxxxxxxxx" }
]
},
{
"userSegments": [
{ "id": "xxxxxxxxxxxx" }
]
}
]
}

The id of the segments can be found hereat this endpoint: /segments.

When posting targeting data only the id of the adunit is required.

Date target object

{
"dateTarget": {
"dateRanges": [
{
"first": "2018-01-02T00:00:00",
"second": "2018-01-10T23:30:00"
},
{
"first": "2018-01-11T00:00:00",
"second": "2018-01-12T00:00:00"
},
{
"first": "2018-01-11T00:00:00",
"second": "2018-01-11T23:30:00"
}
],
"timeZoneSetting": "SYSTEM"
},
}

All dates must be specified as follows: yyyy-mm-ddThh:mm:ss.

Name

Data type

Values

dateTarget

Object

The date target object.

dateRanges

Array

An array containing the range objects.

first

String

Start of the date range.

second

String

End of the date range.

Date target object

{
"geospatialTargets": [
{
"definition": {
"type": "GeometryCollection",
"geometries": [
{
"type": "Polygon",
"coordinates": [
[
[
17.9914856,
59.32968705
],
[
18.08074951,
59.34999583
],
[
18.13568115,
59.30866518
],
[
18.08074951,
59.28622753
],
[
17.9914856,
59.32968705
]
]
]
}
]
}
},
{
"definition": {
"type": "GeometryCollection",
"geometries": [
{
"type": "Polygon",
"coordinates": [
[
[
17.93380737,
59.24100683
],
[
17.93380737,
59.27610573
],
[
18.06976318,
59.27610573
],
[
18.06976318,
59.24100683
],
[
17.93380737,
59.24100683
]
]
]
}
]
}
}
],
}

The polygons follow the format of GeoJson.

Key value target object

{
"keyValueTargets": [
{
"entries": {
"key3": [
"value-3"
]
},
"notEntries": {}
},
// OR
{
"entries": {
"key4": [
"value-4"
]
},
"notEntries": {}
},
// OR
{
"entries": {
"key": [
"value"
],
// AND
"otherKey": [
"othervalue"
]
},
// AND NOT
"notEntries": {
"key2": [
"value-2"
]
}
}
]
}
  • OR values are separated byt objects in the initial array.

  • AND values are separated with keys within entries

  • AND-NOTare speccified with notEntries as listed above.

site target object

{
"siteTarget": {
"sites": [
{ "id": "6vjwynnz2ptrvdcc" }
{ "id": "6lk3nvdkaai8a3jn" }
]
}
}

The id of the sites can be found at this endpoint: /sites.

When posting targeting data only the id of the site is required.

Ad unit matching label target object

{
"adUnitMatchingLabelTargets": [
{
"matchingLabels": [
"adunitLabel1"
]
},
{
"matchingLabels": [
"adunitLabel2"
]
}
]
}

The ad unit matching labels has to be present on the ad unit for the matching label targeting to work.

For matching labels to work you will need to divide the targeting into separate objects as specified above.

Category target object

{
"categoryTargets": [
{
"categories": [
"sport"
],
"notCategories": []
},
// OR
{
"categories": [
"color/blue"
],
"notCategories": []
},
// OR
{
"categories": [
"color/red/crimson",
//AND
"sports"
],
// AND NOT
"notCategories": [
"andnot"
]
}
]
}
  • OR values are separated byt objects in the initial array.

  • AND values are added within the array.

  • AND-NOTare speccified with notEntries as listed above.

Named location target object

{
"namedLocationTarget": {
"locations": [
{ "id": 1172995 },
{ "id": 9373443 }
]
}
}

The id of the location can be found at this endpoint: /location.

When posting targeting data only the id of the location is required.

Named location target object

{
"dayPartingTargets": [
{
"daysOfWeek": [
"TUESDAY",
"FRIDAY",
"WEDNESDAY",
"SATURDAY",
"MONDAY",
"THURSDAY",
"SUNDAY"
],
"hoursOfDay": [
1,
19,
20,
5,
21,
22,
23
],
"timeZoneSetting": "SYSTEM"
},
{
"daysOfWeek": [
"TUESDAY",
"WEDNESDAY",
"MONDAY",
"THURSDAY"
],
"hoursOfDay": [
2,
3,
23
],
"timeZoneSetting": "USER"
}
]
}

you can add multiple dayparts by adding multiple objects.

The daypart object is divided in these paramters:

Name

Data type

Values

daysOfWeek

Array

"MONDAY", "TUESDAY", "WEDNESDAY", "THURSDAY", "FRIDAY", "SATURDAY", "SUNDAY"

hoursOfDay

Array

An array containing numbers 0 for 00:00 - 00:59, 1 for 01:00 - 01:59 etc. up to 23 for 23:00 - 23:59.

timeZoneSetting

String

"USER" for user time zone and "SYSTEM" for the system time zone.

Retarget object

{
"keywordTargets": [
{
//AND
"keywords": [
"games",
"gambling"
],
"notKeywords": []
},
{
"keywords": [
"car"
],
"notKeywords": [
"ferrari",
"mazda"
]
},
{
"keywords": [
"sport"
],
"notKeywords": []
}
]
}
  • OR values are separated byt objects in the initial array.

  • AND values are added within the array.

  • AND-NOTare speccified with notEntries as listed above.

Retarget object

{
"retargetingTargets": [
{
"entries": {
"or-key": [
"or-value"
]
},
"notEntries": {}
},
// OR
{
"entries": {
"the-key": [
"value"
],
// AND
"and-key": [
"and-value"
]
},
// AND NOT
"notEntries": {
"and-not-key": [
"and-not-value"
]
}
}
]
}
  • OR values are separated byt objects in the initial array.

  • AND values are added within the array.

  • AND-NOTare speccified with notEntries as listed above.

IP address target object

{
"ipAddressTarget": {
"addresses": [
"205.112.45.0/24",
"118.16.78.34"
]
},
}

Contains addresses which is a comma seperated array of IP values. You can add multiple IP addresses by separating each individual one by a comma. For instance, inputting 118.16.78.34, 205.112.45.0/24 will match any of 118.16.78.34 and 205.112.45.0 through to 205.112.45.255. The IP targets follow the CIDR notation.

site group target object

{
"siteGroupTarget": {
"siteGroups": [
{ "id": "8zh8lh7n81s6l2m7" },
{ "id": "j38bl01t2pbtmzkg" }
]
}
}

The id of the sites can be found at this endpoint: /sitegroups.

When posting targeting data only the id of the site is required.

Examples

A GET request for a targeting object:

{
"targeting": {
"deviceTargets": [
{
"targetedBrands": [
"ACER"
],
"targetedOSes": [
"ANDROID"
],
"targetedDeviceTypes": [
"DESKTOP"
]
},
{
"targetedBrands": [],
"targetedOSes": [],
"targetedDeviceTypes": [
"MOBILE"
]
}
],
"adUnitTarget": {
"adUnits": [
{
"id": "d5f6mxj3jbhytmzg",
"name": "demo.adnuntius.com - 300 x 250",
"url": "/api/v1/adunits/d5f6mxj3jbhytmzg"
},
{
"id": "jpbnjqy597pvygbm",
"name": "demo.adnuntius.com - 980x240 - Panorama 02",
"url": "/api/v1/adunits/jpbnjqy597pvygbm"
}
]
},
"userSegmentTargets": [
{
"userSegments": [
{
"id": "xxxxxxxxxxxx",
"name": "Travel",
"description": "People interested in travel"
}
]
},
{
"userSegments": [
{
"id": "xxxxxxxxxxxx",
"name": "culture",
"description": "People interested in culture"
}
]
}
],
"dateTarget": {
"dateRanges": [
{
"first": "2018-01-02T00:00:00",
"second": "2018-01-10T23:30:00"
},
{
"first": "2018-01-11T00:00:00",
"second": "2018-01-12T00:00:00"
},
{
"first": "2018-01-11T00:00:00",
"second": "2018-01-11T23:30:00"
}
],
"timeZoneSetting": "SYSTEM"
},
"geospatialTargets": [
{
"definition": {
"type": "GeometryCollection",
"geometries": [
{
"type": "Polygon",
"coordinates": [
[
[
17.9914856,
59.32968705
],
[
18.08074951,
59.34999583
],
[
18.13568115,
59.30866518
],
[
18.08074951,
59.28622753
],
[
17.9914856,
59.32968705
]
]
]
}
]
}
},
{
"definition": {
"type": "GeometryCollection",
"geometries": [
{
"type": "Polygon",
"coordinates": [
[
[
17.93380737,
59.24100683
],
[
17.93380737,
59.27610573
],
[
18.06976318,
59.27610573
],
[
18.06976318,
59.24100683
],
[
17.93380737,
59.24100683
]
]
]
}
]
}
}
],
"keyValueTargets": [
{
"entries": {
"key3": [
"value-3"
]
},
"notEntries": {}
},
{
"entries": {
"key4": [
"value-4"
]
},
"notEntries": {}
},
{
"entries": {
"key": [
"value"
],
"otherKey": [
"othervalue"
]
},
"notEntries": {
"key2": [
"value-2"
]
}
}
],
"siteTarget": {
"sites": [
{
"id": "6vjwynnz2ptrvdcc",
"name": "demo.adnuntius.com",
"url": "/api/v1/sites/6vjwynnz2ptrvdcc"
},
{
"id": "6lk3nvdkaai8a3jn",
"name": "Other site for My test account",
"url": "/api/v1/sites/6lk3nvdkaai8a3jn"
}
]
},
"adUnitMatchingLabelTargets": [
{
"matchingLabels": [
"adunitLabel1"
]
},
{
"matchingLabels": [
"adunitLabel2"
]
}
],
"categoryTargets": [
{
"categories": [
"sport"
],
"notCategories": []
},
{
"categories": [
"color/blue"
],
"notCategories": []
},
{
"categories": [
"color/red/crimson",
"sports"
],
"notCategories": [
"andnot"
]
}
],
"namedLocationTarget": {
"locations": [
{
"id": 1172995,
"type": "CITY",
"name": "Norrköping",
"context": "Östergötland, Sweden, Europe"
},
{
"id": 9373443,
"type": "CITY",
"name": "Norrköping Ö",
"context": "Östergötland, Sweden, Europe"
}
]
},
"dayPartingTargets": [
{
"daysOfWeek": [
"SATURDAY",
"WEDNESDAY",
"THURSDAY",
"FRIDAY",
"SUNDAY",
"MONDAY",
"TUESDAY"
],
"hoursOfDay": [
0,
16,
1,
17
],
"timeZoneSetting": "SYSTEM"
}
],
"retargetingTargets": [
{
"entries": {
"or-key": [
"or-value"
]
},
"notEntries": {}
},
{
"entries": {
"the-key": [
"value"
],
"and-key": [
"and-value"
]
},
"notEntries": {
"and-not-key": [
"and-not-value"
]
}
}
],
"keywordTargets": [
{
"keywords": [
"games",
"gambling"
],
"notKeywords": []
},
{
"keywords": [
"car"
],
"notKeywords": []
},
{
"keywords": [
"sport"
],
"notKeywords": []
}
],
"ipAddressTarget": {
"addresses": [
"205.112.45.0/24",
"118.16.78.34"
]
},
"siteGroupTarget": {
"siteGroups": [
{
"id": "8zh8lh7n81s6l2m7",
"name": "Additional site group",
"url": "/api/v1/sitegroups/8zh8lh7n81s6l2m7"
},
{
"id": "j38bl01t2pbtmzkg",
"name": "General Site Group",
"url": "/api/v1/sitegroups/j38bl01t2pbtmzkg"
}
]
}
}
}