ADNUNTIUS
  • Adnuntius Documentation
  • Adnuntius Advertising
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        • /adunits
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        • /advertisers
        • /article2
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    • Requesting Ads
      • Javascript
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    • Page
  • Adnuntius Marketplace
    • Overview
    • Getting Started
      • For Network Owners
      • For Media Buyers
        • Marketplace Advertising
          • Advertisers
          • Orders
          • Line Items
          • Line Item Templates
          • Placements (in progress)
          • Creatives
            • High Impact Formats
          • Library Creatives
          • Booking Calendar
          • Reach Analysis
          • Targeting
          • Smoothing
      • For Publishers
        • Marketplace Inventory
          • Sites
          • Adunits
          • Site Groups
          • Rulesets (in progress)
          • Blocklists
          • Ad Tag Generator
        • Design
          • Layouts
          • Marketplace Products
  • Adnuntius Self-Service
    • Overview
    • Getting Started
    • User Interface Guide
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  • Adnuntius Data
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      • Segmentation
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        • /page
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      • Prebid - Google ad manager
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      • Containers and Dashboards
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      • Publish
  • Adnuntius Email Advertising
    • Getting Started
  • Other Useful Information
    • Macros for click tracker
    • Setup Adnuntius via prebid in GAM
    • Identification and Privacy
      • User Identification
      • Permission to use Personal Data (TCF2)
      • Data Collection and Usage
      • Am I Being Tracked?
    • Header bidding implementation
    • Adnuntius Slider
    • Whitelabeling
    • Firewall Access
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    • Send segments Cxense
    • Setup deals in GAM
    • Render Key Values in ad
    • Parallax for Ad server Clients
  • Troubleshooting
    • FAQs
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    • Adnuntius System Status
  • Adnuntius High Impact
    • Publisher onboarding
    • High Impact configuration
    • Guidelines for High impact creatives
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On this page
  • Creating an Advertiser
  • When an Advertiser is Created
  • Orders
  • Line Items
  • Charts
  • Reports
  • Traffic
  • Location
  1. Adnuntius Marketplace
  2. Getting Started
  3. For Media Buyers
  4. Marketplace Advertising

Advertisers

An advertiser is a client that wants to advertise on your sites, or the sites you have access to. Here is how to create one.

Last updated 11 months ago

An Advertiser is the top item in the Advertising section, and has children Orders belonging to it. To understand the organization of advertising objects, .

Creating an Advertiser

To create an Advertiser, , and then click "new" in the upper right corner.

Give your advertiser a name, and an optional description of your choice.

The self-service user account only applies to customers who use Adnuntius Self-Service. More information on this coming soon.

Add an external reference if you want to match the advertiser with the same client in another system. For instance, if Coca Cola is registered in your invoicing system with customer ID 123456, then by adding 123456 as an external reference in Adnuntius you can connect these two different entries in the different systems, as one Advertiser.

Finally, you can add contact information to the Advertiser, and an address, before clicking to save.

When an Advertiser is Created

Once an advertiser is created you will see the following tabs below the Advertiser information.

Orders

The order tab gives you an overview of the orders belonging to this advertiser, and their team, salesperson and ad ops responsible.

Line Items

The line items tab gives you an overview of the line items tied to this advertiser through their Orders.

Charts

Charts lets you see the performance of all advertising belonging to this advertiser. You can select the timeframe to look at, the metrics, the presentation of the data, and you can download the data to Excel or a CSV file.

Reports

Traffic

The traffic tab shows you the delivery of impressions, clicks, viewables and visible impressions across the line items belonging to this Advertiser.

Location

The location tab gives you the traffic to the Advertiser's advertising broken down by country.

Specify a team that this Advertiser should belong to. The team determines which users in Adnuntius will be able to view this Advertiser, while their roles determine if they can make changes to it. .

Labels can be added to structure reporting. Let's say you add the label "Mindshare" to a set of advertisers, and then want to run a report only for this group of advertisers. You can then run a report which filters on these advertisers specifically. Labels will also be visible in the global search results on the top center of the screen.

A VAT identification number can be used to register that number for advertisers. If you use then you can choose to request this VAT number from advertisers when signing up, in which case the number will be stored here.

Adding one or more IAB categories to the Advertiser allows you to categorize advertisers so that you can later group them in analyses. You can for example (or download via an SFTP server) so that you can analyze the performance of different advertiser categories using a BI/analytics tool like Google Data Studio, Tableau or similar.

Reports lets you create a report based on a , that can be shared with others as a link. You can also schedule reports to be created regularly, and whoever should receive the reports. Once you have created a scheduled report and added a recipient, Adnuntius will automatically send reports to recipients, containing the data you have decided on using in the .

Read more about teams and roles here
Read more about reports.
Adnuntius Self-Service
export data to a cloud service
report template
report template
see here
go to Advertisers under the Advertising section
The fields available when creating a new Advertiser.
Order overview from an Advertiser page
Example overview of line items from an Advertiser page
Example chart from Advertiser page
Screenshot showing how a scheduled report can be created
Example traffic from an Advertiser page
Example locations from an Advertiser page