ADNUNTIUS
  • Adnuntius Documentation
  • Adnuntius Advertising
    • Overview
    • Getting Started
      • Ad Server for Agencies
      • Ad Server for Publishers
    • User Interface Guide
      • Dashboards
      • Advertising
        • Advertisers
        • Orders
        • Line Items
        • Line Item Templates
        • Creatives
        • Library Creatives
        • Targeting
        • Booking Calendar
        • Reach Analysis
        • Smoothing
      • Inventory
        • Sites
        • Adunits
        • External Ad Units
        • Site Rulesets
        • Blocklists
        • Site Groups
        • Earnings Accounts
        • Ad Tag Generator
      • Reports and Statistics
        • The Statistics Defined
        • The 4 Impression Types
        • Templates and Schedules
        • Report Translations
      • Queries
        • Advertising Queries
        • Publishing Queries
      • Users
        • Users
        • Teams
        • Roles
        • Notification Preferences
        • User Profile
      • Design
        • Layouts and Examples
        • Marketplace Products
        • Products
        • Coupons
      • Admin
        • API Keys
        • CDN Uploads
        • Custom Events
        • Reference Data
        • Email Translations
        • Context Services
        • External Demand Sources
        • Data Exports
        • Tiers
        • Network
    • API Documentation
      • API Requests
      • Targeting object
      • API Filters
      • Endpoints
        • /adunits
        • /adunittags
        • /advertisers
        • /article2
        • /creativesets
        • /assets
        • /authenticate
        • /contextserviceconnections
        • /coupons
        • /creatives
        • /customeventtypes
        • /deliveryestimates
        • /devices
        • /earningsaccounts
        • /librarycreatives
        • /lineitems
        • /location
        • /orders
        • /reachestimate
        • /roles
        • /segments
        • /segments/upload
        • /segments/users/upload
        • /sitegroups
        • /sites
        • /sspconnections
        • /stats
        • /teams
        • /tiers
        • /users
    • Requesting Ads
      • Javascript
        • Requesting an Ad
        • Layout Support
        • Utility Methods
        • Logging Options
        • Prebid
      • HTTP
      • Cookieless Advertising
      • VAST
      • Open RTB
      • Recording Conversions
      • Prebid Server
      • Prebid
      • Android SDK
      • IOS SDK
    • Creative Guide
      • HTML5 Creatives
    • Page
  • Adnuntius Marketplace
    • Overview
    • Getting Started
      • For Network Owners
      • For Media Buyers
        • Marketplace Advertising
          • Advertisers
          • Orders
          • Line Items
          • Line Item Templates
          • Placements (in progress)
          • Creatives
            • High Impact Formats
          • Library Creatives
          • Booking Calendar
          • Reach Analysis
          • Targeting
          • Smoothing
      • For Publishers
        • Marketplace Inventory
          • Sites
          • Adunits
          • Site Groups
          • Rulesets (in progress)
          • Blocklists
          • Ad Tag Generator
        • Design
          • Layouts
          • Marketplace Products
  • Adnuntius Self-Service
    • Overview
    • Getting Started
    • User Interface Guide
    • Marketing Tips (Work in Progress)
  • Adnuntius Data
    • Overview
    • Getting Started
    • User Interface Guide
      • Segmentation
        • Triggers
        • Segments
        • Folders
      • Fields
        • Fields
        • Mappings
      • Queries
      • Admin
        • Users, Teams and Roles
        • Data Exports
        • Network
    • API documentation
      • Javascript API
        • User Profile Updates
        • Page View
        • User Synchronisation
        • Get user segments
      • HTTP API
        • /page
        • /visitor
        • /sync
        • /segment
      • Profile Fields
    • Segment Sharing
  • Adnuntius Connect
    • Integration Guide (Work in Progress)
      • Prebid - Google ad manager
      • Privacy GTM integration
      • Consents API
      • TCF API
    • UI Guide (Work in Progress)
      • Containers and Dashboards
      • Privacy (updates in progress)
      • Variables, Triggers and Tags
      • Integrations (in progress)
      • Prebid Configuration
      • Publish
  • Adnuntius Email Advertising
    • Getting Started
  • Other Useful Information
    • Macros for click tracker
    • Setup Adnuntius via prebid in GAM
    • Identification and Privacy
      • User Identification
      • Permission to use Personal Data (TCF2)
      • Data Collection and Usage
      • Am I Being Tracked?
    • Header bidding implementation
    • Adnuntius Slider
    • Whitelabeling
    • Firewall Access
    • Ad Server Logs
    • Send segments Cxense
    • Setup deals in GAM
    • Render Key Values in ad
    • Parallax for Ad server Clients
  • Troubleshooting
    • FAQs
    • How do I contact support?
    • Adnuntius System Status
  • Adnuntius High Impact
    • Publisher onboarding
    • High Impact configuration
    • Guidelines for High impact creatives
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On this page
  • Requirements
  • User Consent
  • Matched User Identifier
  • Consent String Format
  1. Adnuntius Data

Segment Sharing

Describes how to share segments between folders

Adnuntius user segments can be shared between different sites. This means, for example, that an advertiser may build a segment based upon their own third-party data and use that segment to target a user on a publisher's site. Segment sharing is designed to work without third-party cookies, and is only allowed when a user has explicitly consented to share their data.

Requirements

The following two requirements must be met before a segment can be shared:

User Consent

User consent to shared data is recorded in a consent string. This consent string may be stored in a cookie and automatically sent with each request, or it may be provided as a parameter in the Adnuntius tag.

Matched User Identifier

Segments are shared when user records in Adnuntius can be matched to the same person. This matching requires a shared user identifier, such as an email address or phone number, is added to both of the user profiles. A common scenario would be when a user has created an account on two different sites.

Consent String Format

The consent string has a very simple format: it is the folder tags appended together with a g character delimiting each folder.

An example string, recording that a user consents to share data with folder 2fe5a and ee765 would be:

2fe5agee765

Any leading 0s can be ignored, so a consent string for folder 00000000000023fd4 and 000000000000ab3c7 could be written as either:

00000000000023fd4g000000000000ab3c7

or

23fd4gab3c7

The consent string can be stored in a cookie named adnconsent and this will automatically be used in all requests via the Adnuntius tag. Otherwise, the consent string can be provided in the Adnuntius tag using the adnConsent parameter.

Last updated 3 years ago