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Reference Data

Allows you to create libraries of categories and key values so that category targeting and key value targeting on line items and creatives can be made from lists rather than by typing them.

Last updated 3 years ago

When you use or targeting on line items or creatives, it can be hard to remember how a categories (as defined by the URL structure) are designed on your site, or which key values are being sent with the ad requests. Reference data lets you upload a text file that creates a library of categories and key values that you can choose from, rather than remember them all.

Category uploader: Just create a .txt file where each line specifies a new category that you want to add. Below is a template that you can download and use if you are in doubt.

Key value uploader: Just create a .txt file where each line specifies a new key-value entry and commas separate the data like so: mykey, myfirstvalue, mysecondvalue. Below is a template that you can download and use if you are in doubt.

How to upload reference data.
category
key value
31B
202003 Category RefData Template.txt
Template for categories
97B
202003 Key Value RefData Template.txt
Template for key values
Example category targeting where reference data has been added