Allows you to create libraries of categories and key values so that category targeting and key value targeting on line items and creatives can be made from lists rather than by typing them.
How to upload reference data.
When you use category or key value targeting on line items or creatives, it can be hard to remember how a categories (as defined by the URL structure) are designed on your site, or which key values are being sent with the ad requests. Reference data lets you upload a text file that creates a library of categories and key values that you can choose from, rather than remember them all.
Example category targeting where reference data has been added
Category uploader: Just create a .txt file where each line specifies a new category that you want to add. Below is a template that you can download and use if you are in doubt.
202003 Category RefData Template.txt
Template for categories
Key value uploader: Just create a .txt file where each line specifies a new key-value entry and commas separate the data like so: mykey, myfirstvalue, mysecondvalue. Below is a template that you can download and use if you are in doubt.