ADNUNTIUS
  • Adnuntius Documentation
  • Adnuntius Advertising
    • Overview
    • Getting Started
      • Ad Server for Agencies
      • Ad Server for Publishers
    • User Interface Guide
      • Dashboards
      • Advertising
        • Advertisers
        • Orders
        • Line Items
        • Line Item Templates
        • Creatives
        • Library Creatives
        • Targeting
        • Booking Calendar
        • Reach Analysis
        • Smoothing
      • Inventory
        • Sites
        • Adunits
        • External Ad Units
        • Site Rulesets
        • Blocklists
        • Site Groups
        • Earnings Accounts
        • Ad Tag Generator
      • Reports and Statistics
        • The Statistics Defined
        • The 4 Impression Types
        • Templates and Schedules
        • Report Translations
      • Queries
        • Advertising Queries
        • Publishing Queries
      • Users
        • Users
        • Teams
        • Roles
        • Notification Preferences
        • User Profile
      • Design
        • Layouts and Examples
        • Marketplace Products
        • Products
        • Coupons
      • Admin
        • API Keys
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        • External Demand Sources
        • Data Exports
        • Tiers
        • Network
    • API Documentation
      • API Requests
      • Targeting object
      • API Filters
      • Endpoints
        • /adunits
        • /adunittags
        • /advertisers
        • /article2
        • /creativesets
        • /assets
        • /authenticate
        • /contextserviceconnections
        • /coupons
        • /creatives
        • /customeventtypes
        • /deliveryestimates
        • /devices
        • /earningsaccounts
        • /librarycreatives
        • /lineitems
        • /location
        • /orders
        • /reachestimate
        • /roles
        • /segments
        • /segments/upload
        • /segments/users/upload
        • /sitegroups
        • /sites
        • /sspconnections
        • /stats
        • /teams
        • /tiers
        • /users
    • Requesting Ads
      • Javascript
        • Requesting an Ad
        • Layout Support
        • Utility Methods
        • Logging Options
        • Prebid
      • HTTP
      • Cookieless Advertising
      • VAST
      • Open RTB
      • Recording Conversions
      • Prebid Server
      • Prebid
      • Android SDK
      • IOS SDK
    • Creative Guide
      • HTML5 Creatives
    • Page
  • Adnuntius Marketplace
    • Overview
    • Getting Started
      • For Network Owners
      • For Media Buyers
        • Marketplace Advertising
          • Advertisers
          • Orders
          • Line Items
          • Line Item Templates
          • Placements (in progress)
          • Creatives
            • High Impact Formats
          • Library Creatives
          • Booking Calendar
          • Reach Analysis
          • Targeting
          • Smoothing
      • For Publishers
        • Marketplace Inventory
          • Sites
          • Adunits
          • Site Groups
          • Rulesets (in progress)
          • Blocklists
          • Ad Tag Generator
        • Design
          • Layouts
          • Marketplace Products
  • Adnuntius Self-Service
    • Overview
    • Getting Started
    • User Interface Guide
    • Marketing Tips (Work in Progress)
  • Adnuntius Data
    • Overview
    • Getting Started
    • User Interface Guide
      • Segmentation
        • Triggers
        • Segments
        • Folders
      • Fields
        • Fields
        • Mappings
      • Queries
      • Admin
        • Users, Teams and Roles
        • Data Exports
        • Network
    • API documentation
      • Javascript API
        • User Profile Updates
        • Page View
        • User Synchronisation
        • Get user segments
      • HTTP API
        • /page
        • /visitor
        • /sync
        • /segment
      • Profile Fields
    • Segment Sharing
  • Adnuntius Connect
    • Integration Guide (Work in Progress)
      • Prebid - Google ad manager
      • Privacy GTM integration
      • Consents API
      • TCF API
    • UI Guide (Work in Progress)
      • Containers and Dashboards
      • Privacy (updates in progress)
      • Variables, Triggers and Tags
      • Integrations (in progress)
      • Prebid Configuration
      • Publish
  • Adnuntius Email Advertising
    • Getting Started
  • Other Useful Information
    • Macros for click tracker
    • Setup Adnuntius via prebid in GAM
    • Identification and Privacy
      • User Identification
      • Permission to use Personal Data (TCF2)
      • Data Collection and Usage
      • Am I Being Tracked?
    • Header bidding implementation
    • Adnuntius Slider
    • Whitelabeling
    • Firewall Access
    • Ad Server Logs
    • Send segments Cxense
    • Setup deals in GAM
    • Render Key Values in ad
    • Parallax for Ad server Clients
  • Troubleshooting
    • FAQs
    • How do I contact support?
    • Adnuntius System Status
  • Adnuntius High Impact
    • Publisher onboarding
    • High Impact configuration
    • Guidelines for High impact creatives
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  1. Adnuntius Marketplace
  2. Getting Started
  3. For Media Buyers

Marketplace Advertising

The Advertising section is where you manage advertisers, orders, line items, creatives and explore available inventory.

Last updated 1 year ago

Concept Summary

Concept
Description

Adding an Advertiser (for instance; CocaCola) is a natural first step when a salesperson has closed a sale with a new buyer. An advertiser can contain multiple orders.

Determines start and end dates, delivery objectives (impressions, clicks or conversions), pricing, targeting, creative delivery and prioritization. One line item can contain multiple creatives.

Line item templates lets you add targeting, pricing, frequency capping and much more to a template, that can be re-used whenever you create a campaign that should inherit those settings from your template.

The design of the ad that is shown to the end user. Can consist of various assets such as images, text and videos.

Library creatives enable you to edit creatives across multiple line items from a single central location.

An analysis you can run to forecast the volume of matching traffic for a line item.

Here is how the various objects hang together: an advertiser is the top level object, and contain multiple orders, which in turn can contain multiple line items, which in turn can contain multiple creatives. Creatives will then be served inside ad units, which are set up under the inventory section.


Determines who has access to the campaign, what set of sites that impressions can be delivered to (see for more information), and business rules across the line items belonging to the order.

Advertiser
Order
Line item
Line Item Template
Creative
Library Creative
Reach analysis
Teams
The hierarchy of the objects under Advertising, and how the connect to ad units.