Smoothing

Smooth delivery

Adnuntius provides two different options for smooth ad delivery:

• Even Pacing: where the system attempts to deliver at a constant rate throughout the campaign

• Front Loaded Pacing: where the system delivers more quickly at the beginning of the campaign

The impact of chosing Front Loading is shown in the charts below.

Front Loading will cause your campaign to deliver up to 30% faster at the beginning. Towards the end of the campaign the delivery will be relatively slower compared to an evenly paced delivery.

Delivery Weighting: Front Loaded Pacing

Both Even and Front Loaded pacing strategies aim to deliver ads all the way up to the end of your campaign.

Delivery: Front Loaded versus Even Pacing