> For the complete documentation index, see [llms.txt](https://docs.adnuntius.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/smoothing.md).

# Smoothing

Smooth delivery

Adnuntius provides two different options for smooth ad delivery:

* *Even Pacing*: where the system attempts to deliver at a constant rate throughout the campaign
* *Front Loaded Pacing*: where the system delivers more quickly at the beginning of the campaign

The impact of chosing *Front Loading* is shown in the charts below.

Front Loading will cause your campaign to deliver up to 30% *faster* at the beginning. Towards the end of the campaign the delivery will be relatively *slower* compared to an evenly paced delivery.

![Delivery Weighting: Front Loaded Pacing](https://307313184-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LHmwQqapxqiNrAwTABM%2Fuploads%2Fgit-blob-1502acbe2c1abe6e764641d894205075ee81d010%2FDeliveryWeighting.png?alt=media)

Both *Even* and *Front Loaded* pacing strategies aim to deliver ads all the way up to the end of your campaign.

![Delivery: Front Loaded versus Even Pacing](https://307313184-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LHmwQqapxqiNrAwTABM%2Fuploads%2Fgit-blob-03aeff3bbe1f815e76f5e871fe059d91e2427867%2FCumulativeDelivery.png?alt=media)