> For the complete documentation index, see [llms.txt](https://docs.adnuntius.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adnuntius.com/adnuntius-marketplace/getting-started/abn-for-buyers/advertising/smoothing.md).

# Smoothing

Adnuntius provides two different options for smooth ad delivery:

* *Even Pacing*: where the system attempts to deliver at a constant rate throughout the campaign
* *Front Loaded Pacing*: where the system delivers more quickly at the beginning of the campaign

The impact of chosing *Front Loading* is shown in the charts below.

Front Loading will cause your campaign to deliver up to 30% *faster* at the beginning. Towards the end of the campaign the delivery will be relatively *slower* compared to an evenly paced delivery.

![Delivery Weighting: Front Loaded Pacing](/files/c9XD6ube8kmhTD2R0tyt)

Both *Even* and *Front Loaded* pacing strategies aim to deliver ads all the way up to the end of your campaign.

![Delivery: Front Loaded versus Even Pacing](/files/JMfS1YuXCyi6TUZbmLLr)


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