# Custom Events

{% embed url="<https://youtu.be/iYCniJ9xfEI>" %}
How to create and use custom events.
{% endembed %}

**Name and description**: Give the event a name and description (optional) of your choice.

**Value type** determines what is counted, and you can choose between number (for example the number of events or conversions), time in milliseconds or seconds (for example, the seconds a user holds the cursor over an ad), or money (for example the value of a purchase online).

![Custom event example](/files/-LSB9tUuAyALp0YZBHLF)

**ID and code example**: Once you've created your event, you can paste the code with the ID into a [Layout](/adnuntius-advertising/admin-ui/admin.md#layouts) to start counting events.

![Once you have created a custom event you will also find it as a conversion event when adding a CPA bid to the line item.](/files/-M3D3INmWkJBYhdVg6nR)


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