Custom Events

Custom events can be inserted into layouts to start counting events on a per-creative basis, and/or added to line items as part of CPA (cost per action) campaigns.

Name and description: Give the event a name and description (optional) of your choice.

Value type determines what is counted, and you can choose between number (for example the number of events or conversions), time in milliseconds or seconds (for example, the seconds a user holds the cursor over an ad), or money (for example the value of a purchase online).

ID and code example: Once you've created your event, you can paste the code with the ID into a Layout to start counting events.

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