ADNUNTIUS
  • Adnuntius Documentation
  • Adnuntius Advertising
    • Overview
    • Getting Started
      • Ad Server for Agencies
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    • User Interface Guide
      • Dashboards
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        • Advertisers
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        • External Ad Units
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        • Ad Tag Generator
      • Reports and Statistics
        • The Statistics Defined
        • The 4 Impression Types
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      • Targeting object
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        • /adunits
        • /adunittags
        • /advertisers
        • /article2
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        • /assets
        • /authenticate
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        • /coupons
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        • /customeventtypes
        • /deliveryestimates
        • /devices
        • /earningsaccounts
        • /librarycreatives
        • /lineitems
        • /location
        • /orders
        • /reachestimate
        • /roles
        • /segments
        • /segments/upload
        • /segments/users/upload
        • /sitegroups
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        • /stats
        • /teams
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    • Requesting Ads
      • Javascript
        • Requesting an Ad
        • Layout Support
        • Utility Methods
        • Logging Options
        • Prebid
      • HTTP
      • Cookieless Advertising
      • VAST
      • Open RTB
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      • Prebid
      • Android SDK
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    • Creative Guide
      • HTML5 Creatives
    • Page
  • Adnuntius Marketplace
    • Overview
    • Getting Started
      • For Network Owners
      • For Media Buyers
        • Marketplace Advertising
          • Advertisers
          • Orders
          • Line Items
          • Line Item Templates
          • Placements (in progress)
          • Creatives
            • High Impact Formats
          • Library Creatives
          • Booking Calendar
          • Reach Analysis
          • Targeting
          • Smoothing
      • For Publishers
        • Marketplace Inventory
          • Sites
          • Adunits
          • Site Groups
          • Rulesets (in progress)
          • Blocklists
          • Ad Tag Generator
        • Design
          • Layouts
          • Marketplace Products
  • Adnuntius Self-Service
    • Overview
    • Getting Started
    • User Interface Guide
    • Marketing Tips (Work in Progress)
  • Adnuntius Data
    • Overview
    • Getting Started
    • User Interface Guide
      • Segmentation
        • Triggers
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        • Folders
      • Fields
        • Fields
        • Mappings
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      • Admin
        • Users, Teams and Roles
        • Data Exports
        • Network
    • API documentation
      • Javascript API
        • User Profile Updates
        • Page View
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        • Get user segments
      • HTTP API
        • /page
        • /visitor
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      • Profile Fields
    • Segment Sharing
  • Adnuntius Connect
    • Integration Guide (Work in Progress)
      • Prebid - Google ad manager
      • Privacy GTM integration
      • Consents API
      • TCF API
    • UI Guide (Work in Progress)
      • Containers and Dashboards
      • Privacy (updates in progress)
      • Variables, Triggers and Tags
      • Integrations (in progress)
      • Prebid Configuration
      • Publish
  • Adnuntius Email Advertising
    • Getting Started
  • Other Useful Information
    • Macros for click tracker
    • Setup Adnuntius via prebid in GAM
    • Identification and Privacy
      • User Identification
      • Permission to use Personal Data (TCF2)
      • Data Collection and Usage
      • Am I Being Tracked?
    • Header bidding implementation
    • Adnuntius Slider
    • Whitelabeling
    • Firewall Access
    • Ad Server Logs
    • Send segments Cxense
    • Setup deals in GAM
    • Render Key Values in ad
    • Parallax for Ad server Clients
  • Troubleshooting
    • FAQs
    • How do I contact support?
    • Adnuntius System Status
  • Adnuntius High Impact
    • Publisher onboarding
    • High Impact configuration
    • Guidelines for High impact creatives
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On this page
  • Creating an Order
  • When an Order is Created
  • Line Items
  • Order, Line Item and Creative Charts
  • Tags
  • Reports
  • Traffic
  • Location
  1. Adnuntius Advertising
  2. User Interface Guide
  3. Advertising

Orders

An order lets you set targets and rules for multiple line items.

Last updated 11 months ago

An Order belongs to an Advertiser, and can contain multiple Line Items as its children. To understand the organization of advertising objects, .

Creating an Order

To create a new order go to and click "New" in the upper right corner.

Specify the Advertiser to which this Order should belong. Objectives can be used to set goals for multiple Line Items collectively.

If you turn on Smoothing to deliver the order's line items evenly over time you can set the start and end dates of the Order and its line items.

  • When you set start/end dates on an Order and then create a line item, then the Order start/end dates are applied by default to the line item.

  • The Order start/end dates will always take precedence over line item start/end dates. If you on a line item set a start date earlier than that on the Order, and/or an end date later than that on the Order, then the Order start/end dates will take precedence and cap the start/end of the line item.

Capping can be applied to limit the number of impressions, viewable impressions or clicks each user will see per hour, day, week, month, or over the lifetime of the Order. For example, if you set an Order rate limit to 3 impressions per day, and one of two line items show 3 impressions, then the remaining line item cannot show any impressions until the next day.

If you have an ad ops function in your company then you can add that person to it. When you have done this you can easily keep overview of who has the responsibility for which orders.

When an Order is Created

When an Order is created you will be able to see the following tabs.

Line Items

The line item overview gives you a list of line items created under this Order. Here you can also quickly create a new line item to reserve inventory, and create notes that can be shared with other users with access to the Order.

Order, Line Item and Creative Charts

Charts provide you with insights into the Order's delivery, and the delivery of its line items and creatives. The numbers presented are the aggregated numbers across all line items belonging to that Order. You can specify the period you want to look at, the metrics important to you, and how you want the data visualized. Once you have the data interesting to you, you can also download it as an Excel file.

Tags

Copy tags to advertise with publishers that are not part of your marketplace. The Javascript version works with any third party system, while the Google version is created for Google Ad Manager specifically.

Reports

Traffic

The traffic tab shows you the delivery of impressions, clicks, viewables and visible impressions across the line items belonging to this order.

Location

The location tab gives you the traffic to the Order broken down by country.

Start by giving your Order a name of your choice. Specify a team that this Order should belong to. The team determines which users in Adnuntius will be able to view this Order, while their roles determine if they can make changes to it. .

If a salesperson is responsible for the Order then you can assign it to that user. After you've done that, you can create reports showing how much revenue they have earned, their development over time, and more. You will also find the responsible salesperson for each Order in the Order overview found here:

Labels can be added to structure reporting. Let's say you add the label "September" to a set of Orders, and then want to run a report only for this group of Orders. You can then run a report which filters on these specifically. Labels will also be visible in the global search results on the top center of the screen.

Reports lets you create a report based on a , that can be shared with others as a link. You can also schedule reports to be created regularly, and whoever should receive the reports. Once you have created a scheduled report and added a recipient, Adnuntius will automatically send reports to recipients, containing the data you have decided on using in the .

Read more about teams and roles here
https://admin.adnuntius.com/orders
Read more about reports.
report template
report template
see here
https://admin.adnuntius.com/orders
Overview of orders, containing among other salespeople and ad ops users
Overview of line items belonging to the Order
Order chart example
Screenshot showing how a scheduled report can be created
Traffic stats example from the Order page.
Location stats example from an Order