An order lets you set targets and rules for multiple line items.
How to create an order.
An Order belongs to an Advertiser, and can contain multiple Line Items as its children. To understand the organization of advertising objects, see here.
To create a new order, go to Orders under the Advertising section, and then click "New" in the upper right corner.
Start by giving your Order a name of your choice.
Specify a team that this Order should belong to. The team determines which users in Adnuntius will be able to view this Order, while their roles determine if they can make changes to it. Read more about teams and roles here.
Specify the Advertiser to which this Order should belong.
If a salesperson is responsible for the Order then you can assign it to that user. After you've done that, you can create reports showing how much revenue they have earned, their development over time, and more. You will also find the responsible salesperson for each Order in the Order overview found here: https://admin.adnuntius.com/orders
If you have an ad ops function in your company then you can add that person to it. When you have done this you can easily keep overview of who has the responsibility for which orders.
Overview of orders, containing among other salespeople and ad ops users
Labels can be added to structure reporting. Let's say you add the label "September" to a set of Orders, and then want to run a report only for this group of Orders. You can then run a report which filters on these specifically. Read more about reports. Labels will also be visible in the global search results on the top center of the screen.
Objectives can be used to set goals for multiple Line Items collectively. Here are examples on how to use Order objectives, and how Adnuntius will behave.
- If you have an Order with three line items, and set an Order objective of 1,000,000 viewable impressions, then all line items will stop delivering when they collectively have reached 1,000,000 viewable impressions. This can mean that each line item has delivered 333,333 viewables each, or that one line item has delivered all 1,000,000 (rules can be set on each line item to control delivery).
- If you have an Order with three line items, and set Order objectives of 1,000,000 impressions and 1,000 clicks, then all line items will stop delivering when they collectively have reached 1,000,000 viewable impressions OR 1,000 clicks, whatever objective is reached first.
- If you set an Order objective of 1,000,000 impressions and then a line item objective of 800,000 on one of the line items, then that line item will try to deliver 800,000 impressions while the remaining 200,000 is divided across the two other line items.
The objective start and end dates determine the earliest start date and the latest end date for all line items under the Order. These rules apply:
- When you set start/end dates on an Order and then create a line item, then the Order start/end dates are applied by default to the line item.
- The Order start/end dates will always take precedence over line item start/end dates. If you on a line item set a start date earlier than that on the Order, and/or an end date later than that on the Order, then the Order start/end dates will take precedence and cap the start/end of the line item.
The rate limits can be applied to limit the number of impressions, viewable impressions or clicks each user will see per hour, day, week, month, or over the lifetime of the Order. For example, if you set an Order rate limit to 3 impressions per day, and one of two line items show 3 impressions, then the remaining line item cannot show any impressions until the next day.
When an Order is created you will be able to see the following tabs.
The line item overview gives you a list of line items created under this Order. Here you can also quickly create a new line item to reserve inventory, and create notes that can be shared with other users with access to the Order.
Overview of line items belonging to the Order
Order charts provide you with insights into the Order's delivery. The numbers presented are the aggregated numbers across all line items belonging to that Order. You can specify the period you want to look at, the metrics important to you, and how you want the data visualized. Once you have the data interesting to you, you can also download it as an Excel file.
Order chart example
Line item charts give you insights into the delivery of line items which are part of this Order. You can specify the period you want to look at, the metrics important to you, and how you want the data visualized. Once you have the data interesting to you, you can also download it as an Excel file.
Example of line item overview from the Order page
Reports lets you create a report based on a report template, that can be shared with others as a link. You can also schedule reports to be created regularly, and whoever should receive the reports. Once you have created a scheduled report and added a recipient, Adnuntius will automatically send reports to recipients, containing the data you have decided on using in the report template.
Screenshot showing how a scheduled report can be created
The traffic tab shows you the delivery of impressions, clicks, viewables and visible impressions across the line items belonging to this order.
Traffic stats example from the Order page.
The location tab gives you the traffic to the Order broken down by country.
Location stats example from an Order