Targeting object
The targeting object is provided as part of the API call when creating line items and creatives. The basic structure of this object is shown below:
{"targeting": {"deviceTargets": [],"adUnitTarget": {},"userSegmentTargets": [],"dateTarget": {},"geospatialTargets": [],"keyValueTargets": [],"siteTarget": {},"adUnitMatchingLabelTargets": [],"categoryTargets": [],"namedLocationTarget": {},"dayPartingTargets": [],"retargetingTargets": [],"keywordTargets": [],"ipAddressTarget": {},"siteGroupTarget": {}}}
Fields:
Name | Restriction | Description |
deviceTargets | Array | |
adUnitTarget | Object | |
userSegmentTargets | Array | |
dateTarget | Object | |
geospatialTargets | Array | |
keyValueTargets | Array | |
siteTarget | Object | |
adUnitMatchingLabelTargets | Array | |
categoryTargets | Array | |
namedLocationTarget | Object | |
dayPartingTargets | Array | |
retargetingTargets | Array | |
keywordTargets | Array | |
ipAddressTarget | Object | |
siteGroupTarget | Object |
{"deviceTargets": [{"targetedBrands": ["ACER"],"targetedOSes": ["ANDROID"],"targetedDeviceTypes": ["DESKTOP"]},{"targetedBrands": [],"targetedOSes": [],"targetedDeviceTypes": ["MOBILE"]}]}
The device targets can be found with it's endpoint /devices.
Name | Data type | Values |
targetedBrands | String | UNKNOWN, DESKTOP, APPLE, NOKIA, HTC, SAMSUNG, SONY_ERICSSON, LG, MOTOROLA, RIM, HUAWEI, ZTE, ASUS, PANASONIC, FUJITSU, SHARP, NEC, KYOCERA, ACER |
targetedOSes | String | UNKNOWN, WINDOWS_PHONE, WINDOWS, MACINTOSH, IOS, ANDROID, LINUX, SUNOS, BSD, SYMBIAN, BLACKBERRY |
targetedDeviceTypes | String | DESKTOP, TABLET, MOBILE |
{"adUnitTarget": {"adUnits": [{ "id": "d5f6mxj3jbhytmzg" },{ "id": "jpbnjqy597pvygbm" }]}}
The id of the ad units can be found at this endpoint: /adunits.
{"userSegmentTargets": [{"userSegments": [{ "id": "xxxxxxxxxxxx" }]},{"userSegments": [{ "id": "xxxxxxxxxxxx" }]}]}
The id of the segments can be found hereat this endpoint: /segments.
When posting targeting data only the id of the adunit is required.
{"dateTarget": {"dateRanges": [{"first": "2018-01-02T00:00:00","second": "2018-01-10T23:30:00"},{"first": "2018-01-11T00:00:00","second": "2018-01-12T00:00:00"},{"first": "2018-01-11T00:00:00","second": "2018-01-11T23:30:00"}],"timeZoneSetting": "SYSTEM"},}
All dates must be specified as follows: yyyy-mm-ddThh:mm:ss.
Name | Data type | Values |
dateTarget | Object | The date target object. |
dateRanges | Array | An array containing the range objects. |
first | String | Start of the date range. |
second | String | End of the date range. |
{"geospatialTargets": [{"definition": {"type": "GeometryCollection","geometries": [{"type": "Polygon","coordinates": [[[17.9914856,59.32968705],[18.08074951,59.34999583],[18.13568115,59.30866518],[18.08074951,59.28622753],[17.9914856,59.32968705]]]}]}},{"definition": {"type": "GeometryCollection","geometries": [{"type": "Polygon","coordinates": [[[17.93380737,59.24100683],[17.93380737,59.27610573],[18.06976318,59.27610573],[18.06976318,59.24100683],[17.93380737,59.24100683]]]}]}}],}
The polygons follow the format of GeoJson.
{"keyValueTargets": [{"entries": {"key3": ["value-3"]},"notEntries": {}},// OR{"entries": {"key4": ["value-4"]},"notEntries": {}},// OR{"entries": {"key": ["value"],// AND"otherKey": ["othervalue"]},// AND NOT"notEntries": {"key2": ["value-2"]}}]}
ORvalues are separated byt objects in the initial array.ANDvalues are separated with keys within entriesAND-NOTare speccified withnotEntriesas listed above.
{"siteTarget": {"sites": [{ "id": "6vjwynnz2ptrvdcc" }{ "id": "6lk3nvdkaai8a3jn" }]}}
The id of the sites can be found at this endpoint: /sites.
When posting targeting data only the id of the site is required.
{"adUnitMatchingLabelTargets": [{"matchingLabels": ["adunitLabel1"]},{"matchingLabels": ["adunitLabel2"]}]}
The ad unit matching labels has to be present on the ad unit for the matching label targeting to work.
For matching labels to work you will need to divide the targeting into separate objects as specified above.
{"categoryTargets": [{"categories": ["sport"],"notCategories": []},// OR{"categories": ["color/blue"],"notCategories": []},// OR{"categories": ["color/red/crimson",//AND"sports"],// AND NOT"notCategories": ["andnot"]}]}
ORvalues are separated byt objects in the initial array.ANDvalues are added within the array.AND-NOTare speccified withnotEntriesas listed above.
{"namedLocationTarget": {"locations": [{ "id": 1172995 },{ "id": 9373443 }]}}
The id of the location can be found at this endpoint: /location.
When posting targeting data only the id of the location is required.
{"dayPartingTargets": [{"daysOfWeek": ["TUESDAY","FRIDAY","WEDNESDAY","SATURDAY","MONDAY","THURSDAY","SUNDAY"],"hoursOfDay": [1,19,20,5,21,22,23],"timeZoneSetting": "SYSTEM"},{"daysOfWeek": ["TUESDAY","WEDNESDAY","MONDAY","THURSDAY"],"hoursOfDay": [2,3,23],"timeZoneSetting": "USER"}]}
you can add multiple dayparts by adding multiple objects.
The daypart object is divided in these paramters:
Name | Data type | Values |
daysOfWeek | Array | "MONDAY", "TUESDAY", "WEDNESDAY", "THURSDAY", "FRIDAY", "SATURDAY", "SUNDAY" |
hoursOfDay | Array | An array containing numbers 0 for 00:00 - 00:59, 1 for 01:00 - 01:59 etc. up to 23 for 23:00 - 23:59. |
timeZoneSetting | String | "USER" for user time zone and "SYSTEM" for the system time zone. |
{"keywordTargets": [{//AND"keywords": ["games","gambling"],"notKeywords": []},{"keywords": ["car"],"notKeywords": ["ferrari","mazda"]},{"keywords": ["sport"],"notKeywords": []}]}
ORvalues are separated byt objects in the initial array.ANDvalues are added within the array.AND-NOTare speccified withnotEntriesas listed above.
{"retargetingTargets": [{"entries": {"or-key": ["or-value"]},"notEntries": {}},// OR{"entries": {"the-key": ["value"],// AND"and-key": ["and-value"]},// AND NOT"notEntries": {"and-not-key": ["and-not-value"]}}]}
ORvalues are separated byt objects in the initial array.ANDvalues are added within the array.AND-NOTare speccified withnotEntriesas listed above.
{"ipAddressTarget": {"addresses": ["205.112.45.0/24","118.16.78.34"]},}
Contains addresses which is a comma seperated array of IP values. You can add multiple IP addresses by separating each individual one by a comma. For instance, inputting 118.16.78.34, 205.112.45.0/24 will match any of 118.16.78.34 and 205.112.45.0 through to 205.112.45.255. The IP targets follow the CIDR notation.
{"siteGroupTarget": {"siteGroups": [{ "id": "8zh8lh7n81s6l2m7" },{ "id": "j38bl01t2pbtmzkg" }]}}
The id of the sites can be found at this endpoint: /sitegroups.
When posting targeting data only the id of the site is required.
A GET request for a targeting object:
{"targeting": {"deviceTargets": [{"targetedBrands": ["ACER"],"targetedOSes": ["ANDROID"],"targetedDeviceTypes": ["DESKTOP"]},{"targetedBrands": [],"targetedOSes": [],"targetedDeviceTypes": ["MOBILE"]}],"adUnitTarget": {"adUnits": [{"id": "d5f6mxj3jbhytmzg","name": "demo.adnuntius.com - 300 x 250","url": "/api/v1/adunits/d5f6mxj3jbhytmzg"},{"id": "jpbnjqy597pvygbm","name": "demo.adnuntius.com - 980x240 - Panorama 02","url": "/api/v1/adunits/jpbnjqy597pvygbm"}]},"userSegmentTargets": [{"userSegments": [{"id": "xxxxxxxxxxxx","name": "Travel","description": "People interested in travel"}]},{"userSegments": [{"id": "xxxxxxxxxxxx","name": "culture","description": "People interested in culture"}]}],"dateTarget": {"dateRanges": [{"first": "2018-01-02T00:00:00","second": "2018-01-10T23:30:00"},{"first": "2018-01-11T00:00:00","second": "2018-01-12T00:00:00"},{"first": "2018-01-11T00:00:00","second": "2018-01-11T23:30:00"}],"timeZoneSetting": "SYSTEM"},"geospatialTargets": [{"definition": {"type": "GeometryCollection","geometries": [{"type": "Polygon","coordinates": [[[17.9914856,59.32968705],[18.08074951,59.34999583],[18.13568115,59.30866518],[18.08074951,59.28622753],[17.9914856,59.32968705]]]}]}},{"definition": {"type": "GeometryCollection","geometries": [{"type": "Polygon","coordinates": [[[17.93380737,59.24100683],[17.93380737,59.27610573],[18.06976318,59.27610573],[18.06976318,59.24100683],[17.93380737,59.24100683]]]}]}}],"keyValueTargets": [{"entries": {"key3": ["value-3"]},"notEntries": {}},{"entries": {"key4": ["value-4"]},"notEntries": {}},{"entries": {"key": ["value"],"otherKey": ["othervalue"]},"notEntries": {"key2": ["value-2"]}}],"siteTarget": {"sites": [{"id": "6vjwynnz2ptrvdcc","name": "demo.adnuntius.com","url": "/api/v1/sites/6vjwynnz2ptrvdcc"},{"id": "6lk3nvdkaai8a3jn","name": "Other site for My test account","url": "/api/v1/sites/6lk3nvdkaai8a3jn"}]},"adUnitMatchingLabelTargets": [{"matchingLabels": ["adunitLabel1"]},{"matchingLabels": ["adunitLabel2"]}],"categoryTargets": [{"categories": ["sport"],"notCategories": []},{"categories": ["color/blue"],"notCategories": []},{"categories": ["color/red/crimson","sports"],"notCategories": ["andnot"]}],"namedLocationTarget": {"locations": [{"id": 1172995,"type": "CITY","name": "Norrköping","context": "Östergötland, Sweden, Europe"},{"id": 9373443,"type": "CITY","name": "Norrköping Ö","context": "Östergötland, Sweden, Europe"}]},"dayPartingTargets": [{"daysOfWeek": ["SATURDAY","WEDNESDAY","THURSDAY","FRIDAY","SUNDAY","MONDAY","TUESDAY"],"hoursOfDay": [0,16,1,17],"timeZoneSetting": "SYSTEM"}],"retargetingTargets": [{"entries": {"or-key": ["or-value"]},"notEntries": {}},{"entries": {"the-key": ["value"],"and-key": ["and-value"]},"notEntries": {"and-not-key": ["and-not-value"]}}],"keywordTargets": [{"keywords": ["games","gambling"],"notKeywords": []},{"keywords": ["car"],"notKeywords": []},{"keywords": ["sport"],"notKeywords": []}],"ipAddressTarget": {"addresses": ["205.112.45.0/24","118.16.78.34"]},"siteGroupTarget": {"siteGroups": [{"id": "8zh8lh7n81s6l2m7","name": "Additional site group","url": "/api/v1/sitegroups/8zh8lh7n81s6l2m7"},{"id": "j38bl01t2pbtmzkg","name": "General Site Group","url": "/api/v1/sitegroups/j38bl01t2pbtmzkg"}]}}}
