ADNUNTIUS
  • Adnuntius Documentation
  • Adnuntius Advertising
    • Overview
    • Getting Started
      • Ad Server for Agencies
      • Ad Server for Publishers
    • User Interface Guide
      • Dashboards
      • Advertising
        • Advertisers
        • Orders
        • Line Items
        • Line Item Templates
        • Creatives
        • Library Creatives
        • Targeting
        • Booking Calendar
        • Reach Analysis
        • Smoothing
      • Inventory
        • Sites
        • Adunits
        • External Ad Units
        • Site Rulesets
        • Blocklists
        • Site Groups
        • Earnings Accounts
        • Ad Tag Generator
      • Reports and Statistics
        • The Statistics Defined
        • The 4 Impression Types
        • Templates and Schedules
        • Report Translations
      • Queries
        • Advertising Queries
        • Publishing Queries
      • Users
        • Users
        • Teams
        • Roles
        • Notification Preferences
        • User Profile
      • Design
        • Layouts and Examples
        • Marketplace Products
        • Products
        • Coupons
      • Admin
        • API Keys
        • CDN Uploads
        • Custom Events
        • Reference Data
        • Email Translations
        • Context Services
        • External Demand Sources
        • Data Exports
        • Tiers
        • Network
    • API Documentation
      • API Requests
      • Targeting object
      • API Filters
      • Endpoints
        • /adunits
        • /adunittags
        • /advertisers
        • /article2
        • /creativesets
        • /assets
        • /authenticate
        • /contextserviceconnections
        • /coupons
        • /creatives
        • /customeventtypes
        • /deliveryestimates
        • /devices
        • /earningsaccounts
        • /librarycreatives
        • /lineitems
        • /location
        • /orders
        • /reachestimate
        • /roles
        • /segments
        • /segments/upload
        • /segments/users/upload
        • /sitegroups
        • /sites
        • /sspconnections
        • /stats
        • /teams
        • /tiers
        • /users
    • Requesting Ads
      • Javascript
        • Requesting an Ad
        • Layout Support
        • Utility Methods
        • Logging Options
        • Prebid
      • HTTP
      • Cookieless Advertising
      • VAST
      • Open RTB
      • Recording Conversions
      • Prebid Server
      • Prebid
      • Android SDK
      • IOS SDK
    • Creative Guide
      • HTML5 Creatives
    • Page
  • Adnuntius Marketplace
    • Overview
    • Getting Started
      • For Network Owners
      • For Media Buyers
        • Marketplace Advertising
          • Advertisers
          • Orders
          • Line Items
          • Line Item Templates
          • Placements (in progress)
          • Creatives
            • High Impact Formats
          • Library Creatives
          • Booking Calendar
          • Reach Analysis
          • Targeting
          • Smoothing
      • For Publishers
        • Marketplace Inventory
          • Sites
          • Adunits
          • Site Groups
          • Rulesets (in progress)
          • Blocklists
          • Ad Tag Generator
        • Design
          • Layouts
          • Marketplace Products
  • Adnuntius Self-Service
    • Overview
    • Getting Started
    • User Interface Guide
    • Marketing Tips (Work in Progress)
  • Adnuntius Data
    • Overview
    • Getting Started
    • User Interface Guide
      • Segmentation
        • Triggers
        • Segments
        • Folders
      • Fields
        • Fields
        • Mappings
      • Queries
      • Admin
        • Users, Teams and Roles
        • Data Exports
        • Network
    • API documentation
      • Javascript API
        • User Profile Updates
        • Page View
        • User Synchronisation
        • Get user segments
      • HTTP API
        • /page
        • /visitor
        • /sync
        • /segment
      • Profile Fields
    • Segment Sharing
  • Adnuntius Connect
    • Integration Guide (Work in Progress)
      • Prebid - Google ad manager
      • Privacy GTM integration
      • Consents API
      • TCF API
    • UI Guide (Work in Progress)
      • Containers and Dashboards
      • Privacy (updates in progress)
      • Variables, Triggers and Tags
      • Integrations (in progress)
      • Prebid Configuration
      • Publish
  • Adnuntius Email Advertising
    • Getting Started
  • Other Useful Information
    • Macros for click tracker
    • Setup Adnuntius via prebid in GAM
    • Identification and Privacy
      • User Identification
      • Permission to use Personal Data (TCF2)
      • Data Collection and Usage
      • Am I Being Tracked?
    • Header bidding implementation
    • Adnuntius Slider
    • Whitelabeling
    • Firewall Access
    • Ad Server Logs
    • Send segments Cxense
    • Setup deals in GAM
    • Render Key Values in ad
    • Parallax for Ad server Clients
  • Troubleshooting
    • FAQs
    • How do I contact support?
    • Adnuntius System Status
  • Adnuntius High Impact
    • Publisher onboarding
    • High Impact configuration
    • Guidelines for High impact creatives
Powered by GitBook
On this page
  • What They Are and What’s Available
  • Creating a Campaign
  • Creative Specifications
  1. Adnuntius Marketplace
  2. Getting Started
  3. For Media Buyers
  4. Marketplace Advertising
  5. Creatives

High Impact Formats

Here you will find what you need to know in order to create campaigns using high impact formats.

Last updated 8 months ago

What They Are and What’s Available

High impact formats are generally larger ads that take up more space and allow for better attention, and that have certain interactive qualities like for instance a parallax effect. Here is an example illustration of each of the formats available:

Format
Link to Example

Midscroll

Topscroll

Coming soon.

2x screen

Coming soon.

Here is a list of which publishers offer the different formats:

Country
Publisher

Norway

TV2, Aller.

Denmark

Berlingske, Børsen, JP/Pol, TV2, JFM.

Sweden

Stampen.

If you cannot find the publisher you’d like to purchase from or they don’t offer the format you’d like, please send us a message at support@adnuntius.com and we will see what we can do.

Creating a Campaign

To create a high impact campaign, you can create and manage Advertisers and Orders as you do with any campaign. When you create a Line Item, click “Update product” as shown in the screenshot below.

This opens up a modal window showing the products to which you have access. From here you can choose for instance “High Impact - Denmark - Topscroll”, or “High Impact - Norway - Midscroll”.

  • The product determines where (in which country) your ad will run.

  • The product also determines what format you will use, for instance midscroll or topscroll. If you want to run multiple formats you can create multiple line items, each with a different product.

Once this is done you can continue creating the line item as you do with other campaigns.

Creative Specifications

From the line item you can click to create creatives. When adding a new creative, one of the first things you do is to select a layout. If you for instance chose “High Impact - Denmark - Topscroll” as the product on the line item, you can choose to upload images, videos, html or third party creatives. Here are the specifications.

Layout Name
File Type
Max File Size
Width and Height

High impact - Image

JPG, GIF, PNG

5mb

Desktop: 1920x1080

Mobile: 1080x1920

High impact - Video

MP4

50mb

Desktop: 1920x1080

Mobile: 1080x1920

High impact - HTML

HTML (zip folder)

50mb

Desktop: 1920x1080

Mobile: 1080x1920

High impact - Third Party

Javascript

NA

Desktop: 1920x1080

Mobile: 1080x1920

When you design the material, here are some rules to ensure that the ads will show the messages in the creative (see the illustrations below).

For desktop creatives:

  • Make sure that the content of the ad such as logos, calls to action, text etc stays within the white area, i.e. on the top 400px of the creative and in the middle 920px.

  • You can then play around with the extra 500px of width at each side, as long as it is ok that some of this content will not be visible on all screens

  • You can also play around with the remaining area below the top 400px, as long as it is ok that some of this content will not be visible on all parts of the scroll.

For mobile creatives:

  • Make sure that the content of the ad such as logos, calls to action, text etc stays within the white area, i.e. on the top 800px of the creative. You can use the full width.

  • You can then play around with the extra 1120px at the bottom, as long as it is ok that some of this content will not be visible on all parts of the scroll.

https://assets.adnuntius.com/CtJHvMeWzRrOtzqs9sU3noqrYwAwyHRtaUzUDk2js-0.mp4